Description

The Amazon Talent Acquisition Team is looking to hire a Principal Digital Marketer to join our newly formed Central Employer Brand team. This role will own Amazon.jobs content strategy and user experience (UX) to enable a consistent brand experience and candidate journey across the 115mm+ annual visits. They will work closely with Recruiting Engine (RE) and will be responsible for auditing and defining a pan-Amazon content strategy for Amazon.jobs including UX analysis, optimizing legacy pages and formulating SLA’s for the launch of new pages. This includes establishing site-wide content guidelines and partnering with RE to recommend technological and user experience improvements to the site.

Key job responsibilities

• Develop and implement digital content strategy for Amazon.jobs to improve overall candidate experience.

• Utilize SEO analytics and SEM techniques to increase traffic and visibility of Amazon.jobs.

• Lead the development, curation and deployment of effective content to attract, engage and retain visitors.

A day in the life

The role will serve as the lead strategist for a newly formed pan-Amazon Central Employer Brand team.

About the Team

Our team communicates who we are as an employer – what it’s like to be an Amazonian, why we love innovating on behalf of customers and why people should join us. Our employer brand has been guided by our Leadership Principles, our values, and most of all our people. Our job is to bring that to life.

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at Amazon Talent Acquisition, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

We value innovation and recognize this sometimes requires uninterrupted time to focus on a build. We also value in-person collaboration and time spent face-to-face. Our team affords employees options to work in the office every day or in a flexible, hybrid work model near one of our offices in Las Angeles, Seattle, Arlington, Nashville and New York Amazon offices.

About the team

The newly formed Central Employer Brand team is seeking a forward-thinking Sr. digital marketing manager who will join a team of employer brand marketers responsible for attracting and engaging top talent around the world. This person will develop and implement marketing strategies & programs to acquire candidates across digital platforms.

The role requires a passion for digital media and an intense curiosity about the future of how jobseekers look for their next career. The ideal candidate must be able to guide indirect/matrixed resources. This person must also possess the aptitude to analyze and present break-through analytics on program performance.

We are open to hiring candidates to work out of one of the following locations:

Arlington, VA, USA | Los Angeles, CA, USA | Nashville, TN, USA | New York, NY, USA | Seattle, WA, USA

Basic Qualifications

• 9+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging

• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

• Develop and implement digital content strategy for job site to improve overall candidate experience.

• Utilize SEO analytics and SEM techniques to increase traffic and visibility of job site.

• Lead the development, curation and deployment of effective content to attract, engage and retain visitors.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,800/year in our lowest geographic market up to $211,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.